Hi, glad you’ve made it this far,

My name is Daniel Yen-Shun Wu (Danny_Poo).

I'm a multifaceted digital product designer based in Shanghai. Currently flexing my design chops at LEGO Group’s MCT Digital Design team.

My primary role is to lead the UI/UX design of China’s CRM program. Working closely with business stakeholders to deliver experiences that exceeds expectations and delight our users.

In the 4.5 years of my time at LEGO Group, I’ve also led the UI design of our primary 2C platform, WeChat, with a member base of 5.3m.

Prior to my role at LEGO Group, I created at Ant Group's Alipay, International Division. My primary role is to work with Alipay's international partners, helping them to bring their product online, either by executing or as a design consultant.

Here are some bullet points:

• EU - AlipayEU | UI design lead - From concept to product launch.

• Hong Kong - AlipayHK | UI design lead - From concept to product launch, version 3 in the works.

• Malaysia - Touch 'n Go eWallet | UI design lead - Mobile App redesign. Raising overall score from 1.3 to 4.

• Philippines - GCash | Consultant - General app design guidance, hosting workshops etc.

Prior to moving to Shanghai, I had spent some years UI designing and generating concepts for smartphone maker HTC. Followed by working in the in-house production crew for the Taiwanese smart scooter maker Gogoro.

Outside of work, you'll find me busy snapping photos (VSCO curated gallery selected, Instagram suggested user), birding, cooking, cycling, skateboarding, and just enjoying life in general.

Feel free to leave me a message, we can talk about design, work, or life. Peace out :D