Designed and shipped at:
LEGO® - Evolving CN digital experience
Company: LEGO® Group
Role: Senior Digital Product Designer (Lead UI, Co-Lead UX).
Website: www.lego.cn
Designing LEGO’s WeChat Mini-program that bridges the gap between Online engagement and Offline retail, driving membership activation, retention, and sales loop.
Gogoro - Transforming Taiwan’s scooter industry
Gogoro is a smart scooter + energy platform startup based in Taiwan. With an intense focus on beauty, design, and functionality, it is now a prestigious Taiwanese brand with footprints in the EU market.
This is a collection of motion graphics and production work that we created in house.
Alipay EU - SuperApp abroad!
Company: Ant Group (Alipay)
Division: International
Role: Senior product designer (UI)
AlipayEU is our effort into expanding the Alipay brand to the west. Feel free to read about the design and challenges in more detail.
Alipay HK - Designing for 3million users
Company: Ant Group (Alipay)
Division: International
Role: Senior product designer (UI)
AlipayHK is Hong Kong’s top finance app. Currently making 3million users’ lives easier by offering a wealth of features centering around payments.
ExtraTerrestrially - Pixel space opera
Type: Personal
Purpose: Enlightenment
This is an ongoing series where I drift into some other dimension and ponder the meaning of my own existence. So far I have concluded that there is no escaping capitalism and I need to work until I become stardust.
*Update: This all feels a bit redundant when I can simply generate these in 2 seconds now. Oh well.
Playground - Learning through play.
Type: Personal
Purpose: Enlightenment
The thing with having a full-time product design job is that:
Sometimes you wanna make cool shit but you can’t, and
You become obsolete
To combat that I move some pixels around in my downtime.
HTC - Remember when the Android market was exciting?
I joined HTC at an all time high, when I left their stock price was 1/10 of when I joined. It has nothing to with me, promise! The first part of my years were spent working on HTC’s take on the Android OS, called HTC Sense. Later I worked with a team of excellent free-thinkers to dream up concepts and pitches. Fun times.
SNKRS Concept - Going out of this world for the latest drop
Type: Personal
Purpose: Enlightenment
This is a concept for a SNKRS / AF1 campaign that I had thought of when my friend (谢正山) lend me his AF1 3d model.
The idea is to gamify the sneaker shopping experience and leveraging the Nike ID platform, to create a user journey that is engaging and unique.
The end result is one that feels totally out of this world (pun intended).
Here are some GIFs
